How to keep a bit of control over our brand's positioning ?

Currently, we may not have complete control over the branding of our company, but there are still many actions we can take. In the early days of the internet, we could say whatever we wanted without facing repercussions, but in today's world, the public decides our brand position. This is why it's unnecessary to conceal negative aspects of our brand that will inevitably be uncovered. It's a waste of time for all parties involved.

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