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  • Photo du rédacteurNicolas Nervi

Stop with your sales arguments, nobody cares

It seems that no one is interested in a product or service's sales arguments these days. Traditional sales tactics are no longer as effective as they once were due to the increasing savviness of consumers when it comes to their purchases.

Even if your product delivers excellent value for the money, it might be challenging to convince buyers to buy it. In the age of digital marketing, it has become much harder to convince customers to purchase a product by just making a sales argument.

Consumers today seek out products that stand out, are relatable to them, and offer enough value that they will be prepared to make the investment. This implies that the product must now make the case for itself and that sales reasons are no longer the king.

Consumers today demand to see the real advantages they stand to receive from the purchases they make. Consumers need cutting-edge features as well as evidence of the product's strength and future. As a result, rather than solely depending on sales justifications, marketing teams must now concentrate on creating content and campaigns that showcase the product and its potential.

A sales argument is the inverse of a value, so it's not just about having the money anymore; it's about having the creativity AND the time to truly understand the target demographics. We mistakenly believe that a product or service's features are sufficient.

In the end, your sales arguments will succeed or fail based on the product. No matter how compelling the sales pitch, clients will not invest in a product if it is not intriguing enough.

Nicolas Nervi

Download the whitepaper:

stop selling
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