The Shift from ‘How to do’ to ‘What to do’ in 2025 Business Strategy
For centuries, businesses focused on employees who knew how to execute, solve problems, and deliver results. But in the AI-driven world of 2025, the focus has shifted to those who understand what to do to drive success. This shift represents a new era of expertise, where the competitive edge lies not in knowing how to do things but in understanding what to do.
The New Priority: ‘What to Do’ Over ‘How to Do’
AI brings a nearly limitless toolkit, from advanced data analysis to complex decision-making capabilities, accessible to any business willing to invest. Yet, this abundance of skills is rendered nearly useless without leaders who know what to prioritize. What should we be solving for? Where should we be focusing resources? Which questions will drive the most value for the business? The successful companies of tomorrow will recognize this distinction. In 2025, the smartest companies will prioritize investing in business leaders with AI expertise—the only irreplaceable asset in a world of accessible technology.
Why Business and AI Expertise is the 2025 Game-Changer for Companies
This perspective particularly resonates with professionals over 40 who have spent decades navigating industries and experiencing the evolving needs of customers and organizations. These individuals often have a critical edge in making strategic calls—not because they’re technical experts in AI, but because they bring the context and foresight necessary to ask the right questions. A machine can deliver an answer; it takes a seasoned leader to know which answers matter.
In a market full of shiny new tools and technologies, many companies continue to seek the "best" technology or software solution. This is, of course, essential—but my daily observations have shown one truth: tools alone don’t make magic happen. Only those with a blend of strong business acumen and AI expertise can achieve transformative results.
This investment priority for companies in 2025—finding talent that blends business insight with AI expertise—is essential for achieving transformative results.
From ‘How’ to ‘What’: The Golden Standard for 2025 Business Investment
The real competitive edge in 2025 no longer lies in knowing how to do things—it lies in understanding what to do to drive business success and maximize profits with AI expertise. Companies today need to recognize that tools alone cannot create value; true value comes from knowing what questions to ask and where to focus efforts.
2025 Business Investment Priority—Hire for Insight, Not Just Skills
In 2025 Business Investment Priority: Hire experts with combined business and AI expertise to drive profits, reduce costs, and stay ahead in an AI-driven world.
The smartest companies are already shifting from “how to do” to “what to do.”
Investing in experts with both business acumen and AI expertise is no longer optional—it’s essential. This is the gold standard for achieving true profitability and competitive advantage in 2025.
Nicolas Nervi Business Consultant / CMO / Entrepreneur